Quixtar Awakes From Its Slumber
Jan 28th, 2008 by Shaun Carter
Quixtar posted its first message since November on its Media Blog and it has discussed something we already know. Mainly that Quixtar and TEAM are in arbitration and nobody is talking about it and most likely never will because the terms of the arbitration will most likely be kept confidential.
Instead of Quixtar just moving past this whole TEAM fiasco and working to better its business for the transition to Amway, they have decided to file a lawsuit against TEAM in the state of Nevada, for what sort of damages they do not disclose. I just don’t see how that action is going to help their business or their reputation heading into such a transitory period for their company.
The Amway name is already tarnished and I did not think it was a good idea to go back to that name when they announced it, but now they are becoming the aggressor instead of the company that was taken advantage of and I don’t think that will sit well with prospects in the future. It will be just one more negative thing they’ve heard about Amway and turn them off on the idea of working for the class bully – remember, IBO’s are no longer business owners, they are business OPERATORS.
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You are right. I don’t think that Amway et al get the concept of public opinion. I don’t think they understand Web 2.0 principles. If they had taken the high road in this, they would have downplayed it instead of posturing and trumpeting that the long arm of the law was on their side.
Everything they do is under the spotlight of the web. Orrin Woodward and Chris Brady complete their non-competes in a few days. Thousands of others within the 30-60 days after that. Most of the major players are going to be careful until the end. There will undoubtedly be hundreds of newbies who get anxious and don’t wait, or didn’t resign, or resigned the wrong way and Amway didn’t accept it.
If Amway is foolish enough to start suing the little guys, Amway will be the pariah of the web community. Negative reports about them will multiply like rabbits. Any bets on whether or not they will be smart enough to see that ahead of time? I know that Amway has deep pockets – that just means it takes a longer to empty them.