Passive Blogging Income
Dec 11th, 2007 by Shaun Carter
I have touched previously on the topic of blogging income and whether it should be categorized as active or passive. I’ve done somewhat of a case study of this phenomenon over the past couple of weeks when I haven’t been posting any new content because I was quite ill.
Traffic has held quite steady at around 100 unique visits per day as it was prior to my posting hiatus, however I have seen my Adsense income fall dramatically while Kontera and YPN income stay the same.
Adsense clicks are down and in the last seven days it has generated under $1, which is about 10% of my typical seven day earnings. The YPN ads on the main page of Shaun Carter dot Com have seen steady click through rates during the posting hiatus and Kontera was the top earner, bringing in about 25+ cents per day.
My thoughts on the Adsense dip is that I only have Adsense in the single post pages of the site and during the period of no new posts many of the site’s visits were to the main page only and thus the opportunity for Adsense views and clicks was well diminished.
How long would an abandoned site be profitable? It’s hard to say, but it appears that some popular well-ranked posts within a blog can generate traffic and income indefinitely. Someone like John Chow, who is generating well over $20,000/mo. from his blog could probably stop posting today and still make several thousand each month but he would most likely have to change the way his advertising works and shift to utilizing an ad network like Adsense or YPN to eliminate the time involved in managing a constantly changing ad inventory.
Technorati Tags: google, adsense, yahoo, ypn, blogging income, shaun carter, john chow, blog traffic, kontera, passive income
